Play!
You run a company, take on other players and bots, and see the consequences of your decisions right away.
One round, six families of decisions
Price
The selling price against competitors: too high and you lose customers; too low and the margin disappears.
Production and purchasing
Produce yourself (with machines and technicians) or buy from a supplier, and choose the target quality.
Human resources
Hire salespeople, technicians, a buyer, an accountant, a digital manager; set salaries.
Investment
Buy production units, depreciated over five years, to increase capacity.
Advertising
Launch campaigns that build awareness, which erodes if neglected.
Finance
Watch cash, borrow, negotiate payment terms, avoid bankruptcy.
Who do you play against?
Against the other players in the game and against bots, each with its own strategy: discounter, premium, blitzer, marathoner, sales force, follower, sharp... The market is shared, competition is real, and chance (weather, cyberattack, regulation, social media) joins in if the game creator wants it.
What is a bot?
A bot takes part in a game while being run by the game itself: it runs a company under the same rules as you and makes its decisions each round from a well-defined strategy. Because its behaviour is predictable, you can take it on to test your own strategy, practise alone, or fill up a game when players are missing.
- Discounter low prices, high volume
- Premium quality and high prices
- Blitzer continuous advertising
- Marathoner prudent growth
- Sales force bets on salespeople
- Follower reacts to its market share
- Sharp the toughest
- Minimalist simple rules
- Random decisions at random
What you see
- Your dashboard: cash, sales, market share, and the situation of each family of decisions.
- Dynamic charts and the market study to read your situation and that of the competition.
- Advice during the game to help you improve.
- Three rankings at the end of the game: financial performance (company value), social performance and overall performance.
Help while playing
A "How to play?" guide and an FAQ answer the player's questions, and explanations are also available throughout the game, at every step.