Entreprises-en-Jeux
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Entreprises-en-Jeux lends itself naturally to introducing management: a trainer runs a game, learners (pupils, students, apprentices) each run a company and experiment with the concepts studied in training. The trainer is the game creator.

Why play in training

  • Learning by deciding: learners put price, human resources, production, marketing, finance and taxation into practice, and see the consequences right away.
  • A shared ground for debate: every decision can be compared, justified and discussed; the ranking and detailed results provide material for analysis.
  • A right to make mistakes: test a strategy, fail, start again, with no real consequence.
  • Controlled progression: a simple mode to discover, an advanced mode to go deeper, and mechanics to switch on as the programme advances (social charges, tax, payment terms, random events).
  • A transparent economic model: every result can be tied to a concept, since the rules and orders of magnitude are explained.
  • An international outlook: the game can also be played in French or Spanish, to work on management vocabulary in another language, or to have classes from different countries play together.

Management concepts to experience by playing

  • Price and commercial policy
  • Market share and competition
  • Recruitment, salaries and social charges
  • Production, capacity, investment and depreciation
  • Stock and supply
  • Advertising and awareness
  • Cash flow, loans, break-even point and working capital requirement
  • Corporate tax
  • Decision-making in an uncertain environment

What the trainer does

  • They choose a ready-to-use game template, or set the game up themselves.
  • They give each learner their personal access code.
  • They follow each learner and the progress of the game live, and can project the competition.
  • They lead the analysis: detailed results, rankings, concepts to tie to the decisions taken.

What learners experience

  • Each runs a company against the other learners and against bots.
  • They make their decisions round after round and see the market judge.
  • They rely on their dashboard, charts, the market study and advice during the game.
  • They compare their choices and results, and look for what made the difference.

Individual support, even in a large group

The AI Coach gives each learner immediate, individual feedback: it links management concepts (cash flow, margin, break-even point…) to the real figures of their company, and ends each tip with a question that makes them think. The trainer stays in charge and uses the reviews for the debriefing.

Discover the AI Coach

Skills to practise by playing

  • Analysing the economic and competitive environment
  • Setting sales and financial objectives
  • Building a business model
  • Drawing up a budget
  • Managing costs and profitability
  • Setting a price
  • Managing production and inventory
  • Interpreting dashboards
  • Making decisions in a competitive environment
  • Assessing results and adjusting strategy

The game does not set objectives or a budget for the learners: ask them to write theirs before the game, then compare them with the results of each round.

A typical session

  1. The trainer creates the game from a template (for example "Easy going" to discover).

  2. Learners join the game with their code, on site or remotely.

  3. A few rounds: each round, everyone decides, then the market judges.

  4. Analysis: results, rankings, concepts to tie to the decisions taken.

Playable, yet realistic

The game aims for the best possible balance between economic realism and playability.

  • Realism: staff, rents, credit, machines, payment terms and stock are close to those of a real small company.
  • Playability: amounts are adapted to the length of the game, so that every decision matters and can pay off.
  • Transparency: every simplification is explained, with nothing hidden, in a help page open to everyone.

Courses where the game fits

The game can support courses in business management, sales or management, for example:

  • Business degrees: BA or BSc in Business Management, Accounting, Finance, Marketing, HR, International Business, Entrepreneurship.
  • Business schools: bachelor’s and master’s programmes.
  • Entrepreneurship: entrepreneurship courses, bachelor’s and master’s degrees in entrepreneurship.
  • Adult education: continuing professional education.
  • In France: high school (economics and management, STMG, vocational baccalaureate, agricultural education), BTS (MCO, NDRC, GPME…), BUT GEA and TC, bachelor’s degrees in management, economics and AES, professional bachelor’s degrees, master’s degrees in management, finance, marketing, HR, management control or entrepreneurship.
  • Elsewhere: French-speaking and Spanish-speaking institutions (FP de Administración y Gestión, Grado en ADE, Economía, Marketing, Finanzas, Relaciones Laborales).

Data kept to a minimum

Learners have no account and provide no e-mail address or password. Only the names entered by the trainer (pseudonyms are enough) are stored, along with game decisions.